About Me

Meet Nycole

Blogger ♦ Marketing Expert ♦ Instagrammer ♦ Speaker

Blogger. Formerly of The Savvy Brunette, I’m back and ready to start writing again. About 5 years ago, when life and work got too busy I ended my former blog The Savvy Brunette. It was a hodgepodge of everything that was me. I realized, that I missed having that outlet to share and I’m bringing it back but in a new way with new goals. Now I’m blogging on my own website, so no hiding behind a vanity name. I’ll be sharing my life and my journey through my ups and downs. Why should YOU as a reader care? Because what I’m doing and the questions I’m asking myself are questions we should all be challenging ourselves with. How do we become the best version of ourselves? Follow my journey as you embark on your own!

Marketing Expert. I have been in the marketing space for over 13 years with a focus on digital and influencer marketing strategy. Currently, I’m a Digital Director at Allison+Partners with a focus on influencer and social marketing marketing strategy across various agency clients. Prior to that, I created and implemented the first global social and influencer marketing strategy for Choose Chicago – the official voice and marketing agency for Chicago. This past year, I won the 2016 Chicago Social Media Campaign of the Year Award presented by the Chicago Social Media Marketing Group for my Choose Chicago Instagram Series #TakingOverChooseChicago. In 2015,  #TakingOverChooseChicago was a Shorty Award Best of Tourism finalist. For a detailed look at my background, you can find me on LinkedIn here: https://www.linkedin.com/in/nycolehampton.

Speaker. I have been a featured speaker and panelist at Social Media Week, Social Media Masters Summit, Social Media Day Chicago, Lake FX Summit & Expo, and featured guest on WhyISocial Podcast and popular national hashtag chats #MillennnialTalk, #MediaChat, #ContentChat and #SproutChat.

Speaking engagements:

  • Co-hosted #Brandwatch – Is Instagram Right for Your Brand
  • Social Media Club – Instagram for Brands
  • Co-hosted #MediaChat- Instagram Strategy for Brands
  • Special Guest on Why I Social – https://soundcloud.com/why-i-social-podcast/episode-54-nycole-hampton
  • Co-hosted #MillennialTalk – Insta-ntly Grow Your Instagram Community
  • Co-hosted #SproutSocial – How to grow a fiercely loyal Instagram community
  • Social Media and Digital Marketing Master Summit 2015 – Growing a Fiercely Loyal, Engaged Instagram Following
  • Social Media Week Chicago 2015 – Harness the Power of Instagram for Your Brand
  • Social Media Day Chicago 2015 – Instagram, Periscope/Meerkat, Snapchat
  • Durham College, Roosevelt University & Kendall College – Social Media Tourism talk
  • Columbia College & Lake Forest College – Social Media & Personal Branding talk
  • Global Greeter Network Social Media Panel
  • Chicago Restaurant Week 2015 – Social Media Customer Engagement and Growth talk
  • Monthly Choose Chicago Social Media Workshops
  • United Bartenders Guild Chicago Panel- Social Media and Personal Branding
  • Bowling Green State University Panel – Social Media Career Paths



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